April 23, 2015

Cabela's lists grand opening plans for new Sun Prairie store

The Star

Cabela’s will celebrate the grand opening of its new Sun Prairie store Thursday, April 30, with a unique ribbon-cutting ceremony followed by a weekend-long celebration.


Opening day will kick off with crowd entertainment at 8 a.m. and include giveaways, trivia games, a live performance by country-music artist Tom Jackson and more. An opening ceremony hosted by Cabela’s executives will begin at 9:45 a.m. and conclude with the grand-opening ribbon being cut by an arrow shot from a bow by a local Cabela’s employee.


“Outdoor enthusiasts in and around the greater Madison area have expressed a great deal of excitement about Cabela’s opening this store. Our staff has been working and training hard to ensure every outdoorsmen and women who enters our doors has a great experience,” said Randy Breslow, the store’s general manager. “Cabela’s has a loyal customer base in Wisconsin and we can’t wait for the opportunity to serve those customers and introduce others to the unique Cabela’s experience.”


Cabela’s grand-opening festivities will continue throughout the weekend with giveaways, special guests, family activities and more. On Thursday, the first 500 customers in line, 18 years or older, will a receive gift card valued up to $500. The first 50 customers through the door Friday will receive a Cabela’s utility bag. On Saturday, the first 50 customers will receive a Cabela’s commemorative grand opening cap. And on Sunday, the first 50 customers will receive a Cabela’s tripod stool.


Customers 18 years and older can also enter to win a $1,000 Cabela’s shopping spree sponsored by Pepsi or a new GoPro HERO4 Silver action camera. Special appearances between 11 a.m. to 5 p.m. Saturday, May 2 and Sunday, May 3 will include:

• Benny Spies, Cabela’s Ambassador and Host of “Gun It” television series;

• Jeff Fuller, Cabela’s Pro Staff and Host of “SportingDog Adventures” television series;

• Tom Nelson, Cabela’s Ambassador and Outdoor Channel television host;

• Mark Millis, Cabela’s Ambassador and Outdoor Channel television host;

• Jim and Donna Teeny, Cabela’s Pro Staff and owners of Jim Teeny Inc.;

• Tim Andrus, Realtree Pro Staff and Host of “Rush Outdoors” television series;

• Babe Winkelman, Host of “Good Fishing” television series (Saturday only).


Additionally, Cabela’s will host a variety of activities for the entire family from 11 a.m. to 5 p.m. Saturday and Sunday, weather permitting. Activities include:

• Shoot Like A Girl – Shooting Sports for Women Interactive Trailer;

• Cabela’s – Youth BB-Gun Range;

• Parker Bows – Archery Challenge;

• Do-All Outdoors ­­– Pro Boat and Product Demos;

• UW-Madison Fishing Team – Casting Workshop;

• Beretta – Show Truck; and more.


The 90,000-square-foot store is located at 1350 Cabela Drive in the Prairie Lakes Shopping Center off of Highway 151, Exit 100. It is designed to surround customers in a fun, outdoor-like experience with log construction, stonework, a large mountain replica, aquarium, indoor archery range and dozens of museum-quality wildlife displays.


Additionally, the new store includes a deli, fudge shop, Gun Library and Bargain Cave.

To staff the new store, Cabela’s has employed more than 225 full-time, part-time and seasonal employees, most coming from Sun Prairie and the surrounding area.


Store hours for opening day are 10 a.m. to 9 p.m. Thursday, April 30. Regular store hours are 9 a.m. to 9 p.m. Monday through Saturday and 9 a.m. to 6 p.m. Sunday. For additional information, call 608-478-4100 or visit www.cabelas.com/sunprairie.


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