January 16, 2014
Marcus Announces State-of-the-Art Cinema in Sun Prairie
The Wall Street Journal
Marcus Theatres(R) , a division of The Marcus Corporation (NYSE:MCS), has announced new details about its planned cinema at the Prairie Lakes development in Sun Prairie, Wis. The company is under contract to purchase an 11.6-acre site for the new 12-screen theatre, which is anticipated to open in time for the 2014 holiday movie season.
The Marcus Cinema in Sun Prairie will have all reserved DreamLounger(SM) recliner seating in every auditorium, two UltraScreen DLX(TM) auditoriums, four Big Screen Bistro(R) auditoriums, a Zaffiro's Express and a Take Five Lounge.
"The new Marcus Cinema planned for Sun Prairie will be a true entertainment destination," said Rolando B. Rodriguez, president and CEO of Marcus Theatres. "With 12 screens to choose from, including two UltraScreen DLX auditoriums, plus a wide and tempting variety of in-theatre food and beverage options and the relaxing Take Five Lounge, guests can enjoy a complete night out all in one convenient location."
"Marcus Theatres' proprietary UltraScreen DLX immersive cinematic experience combines the massive, 64-foot wide, three story high UltraScreen(R), amazing Dolby(R) Atmos(TM) audio and incredibly comfortable DreamLounger electric recliners," Rodriguez stated.
Food and beverage options will abound at the new Marcus Cinema in Sun Prairie. Guests will be able to relax over a beverage and appetizers in the Take Five Lounge, pick up hot food at Zaffiro's Express in the lobby or dine while watching a movie in one of the Big Screen Bistro auditoriums. Zaffiro's THINCREDIBLE(R) handmade-to-order pizza will be available in the Take Five Lounge, from Zaffiro's Express or in the Big Screen Bistro.
Big Screen Bistros are full service in-theatre dining auditoriums that boast an extensive menu of drinks, chef-prepared entrees, appetizers, salads, sandwiches and desserts. Food and beverages are brought to guests while they relax in DreamLounger recliners fitted with unique swivel tables.
Before or after a movie, guests can meet their friends at the Take Five Lounge for a handcrafted cocktail or locally brewed beer and sample some of the delectable food items on the Take Five's dining menu. The Take Five will feature seating for 100, a 20-foot-wide, high definition screen for entertainment content and an outdoor patio with an inviting fireplace.
"This will truly be an innovative cinema," Rodriguez said. "We are introducing a strikingly new theatre design in Sun Prairie. Dramatic modern lines, a towering glass atrium and a sweeping entrance canopy, combined with stunning stone, tile and metal finishes, will create a gorgeous environment. We are very happy to become part of the vibrant new Prairie Lakes development and would like to thank Sun Prairie city officials and Prairie Development Ltd. for working with us so diligently to bring this amazing new entertainment venue to Sun Prairie and the surrounding greater Madison, Wis., area."
Prairie Lakes is a more than 100-acre master-planned commercial center being developed by Prairie Development Ltd., and is located at the northwest quadrant of Hwy 151 and Hwy C, across from Woodman's Market in Sun Prairie. The Marcus Cinema will be located between Costco and Target.
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